Inspired by the Italian New York pizzerias found in Little Italy, in 1993, Goodfella’s pizza was born with the aim of bringing a slice of deep pan to the UK and Ireland. Ever since then we have
focused on making pizza the proper way; with respect. Each Goodfella’s pizza starts its life as an individual dough ball, which is rested to develop the texture and flavour before being baked on real
Italian stone and then topped with the highest quality toppings for an authentic taste of New York. Goodfella’s Pizza. Made with Respect
THROUGH THE YEARS
In 1995, Goodfella’s is introduced in the UK market following the successful launch of Deep Pan.
In 1999, Goodfella’s introduces our popular Stone baked Thin & Crispy range into the UK & Irish market.
After the huge success of our Goodfella’s deep pan and thin and crispy ranges, an updated logo followed.
In 2005 we launched our first takeaway products. Back then, they were called “Friday Fever”.
With a new decade just around the corner, we modernised our logo, and the pizza fairy was seen on TV for the first time.
The launch of a new logo bringing Goodfella’s back to its original roots of ‘The Italian Way..’
We modernised our logo to bring Goodfella’s into the 21st century. It has been serving us well ever since.
We launched our new campaign "Made with Respect" with refreshed logo and packaging across the range.